Tuesday, September 7, 2010

A new Campaign network just launch with a beneficial marketing model for all

AdKois was established with the publishers, advertisers, and consumers in mind. AdKois is an Advertisement Network that works on a new business model. Three audiences exist within the new model. First, Koiser: The people who are targeted by the advertisers. Second, Publishers: people who have a web site and desire revenue and growth from advertisements on the website. Third, Advertisers: the people who create and implement an advertising campaign.

Monday, August 30, 2010

What is ROR sitemap?

ROR is a rapidly growing XML format for describing any object on a website (sitemaps, products, services, menus, images, reviews, contact info, business info, etc), so any search engines can better understand its content. This helps the search engine to decide which elements of the site need to crawl and which will be excluded. This is complement to 'robot.txt' and URL exclusion. The sitemap helpful for those sites which have Flash and Ajax content which are not possible to be found out by the search engine bot software.

Sunday, August 29, 2010

Learn the essential things to increase traffic in your Site

Search Engine Marketing:

1. Create Profile in Facebook, Twitter and LinkdIn. And join the groups which are related to your business. Then post comment as guest user which implicitly draw the user on those group to your profile. Profile should have proper informative content which helps the visitor to understand and fascinate them to join us.

2. Create Google Alert with relevant phrases and keywords. It will help to get information of the other sites which are relevant to your sites.

3. Subscribe the Feeds and Add it as in iGoogle to manage all together and track the updates of those sites.

4. Social Media Sites: Submit the link in Digg, Delicious Popular ,Reddit, TechMeme, PopURLS with eye catching headline and short and crispy description which draw the traffic to our site.

5. Looking other competitor in ‘You tube’ to know how they are working and making updates to draw the traffic.

6. Running PPC campaign in popular advertising network like Google AdWords, Yahoo Ad.

Search Engine Optimization:

7. Research and Use relevant keywords to site pages – Gather keywords which are not only relevant to our business objective but also have highest score in popular search engines.

8. Create sitemap which help the search engine to know how it will crawl the site pages and index them. We can use ‘Google Webmaster tool’ to submit the sitemap in Google search engine.

9. Write keyword and content reach articles and post it to article junctions like:

10. Use relevant keywords in Anchor text and.

11. Use the seomoz.com FREE tools like ‘Popular Searches’, ‘SEOToolbox’, ‘RankTracker’ to keep track on the site performances.

Search Engine Submission:

12. Submit web site URL in Search engines- There I have found a helpful tool ‘Web CEO’ which has a feature to submit the web site in all top search engines automatically. We can also filer the search engine based on Country and Language basis (if we want). I check that, this includes all the search engines into the list.

13. Submission on search directory -
http://dmoz.org/add.html (for DMOZ, Google, AOL, Others)
http://docs.yahoo.com/info/suggest/ (for Yahoo Directory)
http://listings.looksmart.com/?synd=none&chan=lshomeft (For MSN, LookSmart, Altavista)

Friday, August 27, 2010

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.
Sitemap 0.90 is offered under the terms of the Attribution-ShareAlike Creative Commons License and has wide adoption, including support from Google, Yahoo!, and Microsoft.